Trojan Horse
Uncategorised
23rd January 2017

How to Get an Unfair Business Advantage With Storytelling

Everyone loves a good story. Yet when it comes to digital marketing, advertisers tend to…
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MarketingPsychology
28th December 2016

How To Cut Through Information Overload with Effective Storytelling

Infographics, whitepapers, case studies - everyone in B2B is overloaded with information. Here's how TELLING…
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MarketingPsychology
29th November 2016

BREAKING: How Emotion Influences B2B Buying Behaviour

When it comes to making buying decisions, people go with their hearts more often than their…
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Marketing
10th November 2016

Long Sales Cycles? It’s Probably Because Your Current Marketing Is From 2012

Marketing and sales in the B2B space can be an agonizing process, especially if you…
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Psychology
28th October 2016

How People ‘Really’ See Your Website

Do you know that 3 in every 4 of online users admit they decide on…
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Psychology
6th October 2016

Here’s Why Storytelling Is So Effective To Engage and Persuade People

Here's the science on why storytelling is so powerful, based on the latest research in consumer…
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MarketingVideo Marketing
1st October 2016

What Are Prospects Actually Thinking Of Your Video? Be Careful.

So you've probably heard that having a short introduction video on your homepage is the…
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MarketingPsychology
28th September 2016

A Secret To Powerful Presentations That Win Hearts And Businesses

Are you preparing for that important pitch? Be that a sales presentation with a prospect whose…
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Brand Video Importance
Video Marketing
11th September 2016

Why Your Brand Needs Video (Infographic)

As marketers find more innovative ways to grab people's attention, video has become a meaningful…
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Psychology
9th September 2016

21 Ways To Unlock Creative Genius (Infographic)

Feeling stumped? These proven strategies can help you find the creative jolt you need: We…
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